Her success in the cable television industry led to her next chapter – one that found her filling the role of newspaper owner. Vasquez purchased El Heraldo de Broward, Broward County’s first bilingual newspaper. Though she had some experience in television media, she often questioned herself, asking “What am I doing?” Being a woman in yet another male-dominated industry was not easy, yet under her direction, she took a newspaper with a small distribution and weekly publication schedule and made it a success. Her willingness to reach out to Broward County’s growing Hispanic community was a game-changer. By publishing articles in both English and Spanish, Vasquez was able to serve first-generation immigrants who spoke only Spanish as well as second and third-generation Latinos who did not, which in turn helped increase readership and developed a new target audience for advertisers.

As the Hispanic community grew, Vasquez saw the need to do more to get for this overlooked demographic into the mainstream market. According to Vasquez, “The underserved market deserved someone to fight for them and help give them a voice.” So, she started a special events company, We Do Events, to produce events for Hispanic Heritage Month. Since 1992, this company has hosted over 50 annual events celebrating Latino contributions in art, science, politics, and music. These events have “helped increase the level of knowledge of the Hispanic culture and language” in Broward County and beyond. Over the years, there have been countless individuals who worked to help Vasquez’s organization and events grow, and, in a happy twist, many are now hosting their own Hispanic Heritage events, giving an even louder voice to the Latino community.